Most people consider that Title tags are very important for search engine results, especially Google. Many people forget that there is something more to a website’s meta tag than the title tag. The title tag is important, but it has a constraint. You cant post all your services/products/unique selling propositions there.
Thats where meta description becomes handy. If you search Google, you will come across results which have a nice description just beneath the title of the website. Thats where your meta description reflects. Poeple (genuine users) may find it difficult to find an authentic product or service considering the skewed landscape of the web. This is where your meta description comes to your rescue. If you can post really good and compelling words in your meta description, you might as well as find people who are interested in your product/service.
Bing
Not to mention that Microsoft’s new search engine- Bing is another website you may want to follow up. Bing also displays results like Google. Therefore, your keywords are up for grabs not only in Google, but for Bing as well.
Make the most of it 
Scalability or the ability of a website to load in a short amount of time is one of the prime factors in a website’s user intreactivity. Your website maybe one of the best websites around, but if you have large image files that make for your website looks, you better be saving them right. Yeah, thats true. Images take the most time to load on any website. The larger the file is, the longer it takes. Taking into account the fickle minded nature of an average web user, you may find that your bounce rate is enormous and despite all efforts, you can’t seem to pull it down.