I intend to start a series of such posts where we underline the achievements of our clients…(PS: He is actually now our partner and social media point man on Brand marketing Experts).
Back in October, 2008, I received an email from my ning network saying somebody by the name Peter Robert Casey has left me a message. As it happens with most such messages, my 1st thought was that it’s another one touting another work from home scheme. I casually opened the message and read the transcript. It was a good introduction and I felt like replying. After a few threads, we jumped on Google talk and we discussed how we at BME could help in giving leverage to a passion that this man has- Basketball.
We got started and like every person we had a very humble beginning. We discussed things, mind stormed ideas and came to a plan which were palatable to the both of us.
All through the next 4 months, we worked on getting him started at places we thought would be good for him. facebook, twitter, blogging, etc.
Today, here is what he is:
http://redstormsports.cstv.com/sports/m-baskbl/spec-rel/082509aab.html
and
http://sports.espn.go.com/espn/blog/index?name=katz_andy
Here is quoting from the above URL and ESPN’s Andy Katz.
“In terms of basketball-specific Tweeters, the Brooklyn-based blogger is among the top 10 in followers, behind only prolific posters such as Shaquille O’Neal, Dwight Howard, Chris Bosh, Charlie Villanueva and Kentucky coach John Calipari.
In its press release, St. John’s even put in a quote from athletic director Chris Monasch promoting the addition of Casey to press row saying, “social media platforms like Twitter are what’s hot right now, and very few people are connecting better with the online basketball community than Peter.”
Just an Update: Peter’s involvement with St John’s has got coverage from our very loved website: mashable:
http://mashable.com/2009/08/25/st-johns-press/
and also on ESPN Life:
http://sports.espn.go.com/espn/thelife/news/story?id=4422840
Quoting from the above article:
“I kept running into the name Peter Robert Casey everywhere on the Internet,” said Mark Fratto, St. John’s associate athletics director for communications. “LinkedIn, Facebook requests, his blog. Peter’s marketing of himself really brought him to us.”
Besides this, he is working with some people who want help with their social image. Also, laurels have been his way ever since he made his mind to keep the chin up and charge up the mountain. To mention some, he is a director at EBC, Rucker Park, has been offered to write a book… is the only person to be offered a press box seat despite not being associated with any mainstream media…..the list seems endless….(Peter, you need to jump in here to justify this list)
The idea is to believe and continue what you have started….the start is difficult, but keeping to it is more important at times. Results will follow- the idea is to keep the engine running.
Peter is one of the well known people in basketball’s online scenario today.
You can follow Peter on twitter @Peter_R_Casey. His blog can be found at http://www.peterrobertcasey.com.
So, good things will happen….Peter’s story is evidence of it….Are YOU ready for something similar?
If you are ready, give us a buzz at http://www.brandmarketingexperts.com/contactus/
